Privacy & cookies

Last updated: October 29, 2026

Atelier RLF operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a tailored shopping experience (the "Services"). Atelier RLF is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term "personal information", we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from it, depending on how you use the Services, where you live and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when communicating with us, for example when sending a customer support enquiry.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you use or navigate them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, for example when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
• From our service providers, for example when we engage them to enable certain technologies and they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, tailoring and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items of interest, send account notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews and create a tailored shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or act on possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend not sharing your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to you, deliver effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation or other legal disputes, and enforce or investigate possible violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• To Shopify, vendors and other third parties performing services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to show targeted advertising and marketing based on your online activities across different merchants and websites.
• When you direct, request or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve them for you. Information you submit to the Services is transmitted to and shared with Shopify and with third parties that may be located in countries other than where you live, to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features incorporating data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding its use for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights concerning your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of information on them. Information you provide in public or semi-public places, including on third-party social media platforms, may also be visible to other users of the Services and/or those platforms without restriction on its use by us or a third party. Including these links does not in itself imply endorsement of the content or the owners or operators of those platforms, except as disclosed in the Services.

Children's information

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16, as those terms are defined in applicable law.

Security and retention of your information

No security measure is perfect or impenetrable, and we cannot guarantee "perfect security". Information you send us may also not be secure in transit. We recommend not using unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether it is needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access / know. You may have the right to request access to personal information we hold about you.
• Right to deletion. You may have the right to request that we delete personal information we hold about you.
• Right to correction. You may have the right to request correction of inaccurate personal information we hold about you.
• Right to portability. In certain circumstances and subject to exceptions, you may have the right to receive a copy of personal information we hold about you and request its transfer to a third party.
• Managing communication preferences. We may send promotional emails, which you can opt out of at any time using the unsubscribe option in those emails. If you opt out, we may still send non-promotional emails, such as emails about your account or orders.

You can exercise these rights where indicated in the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and your rights, including rights concerning data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorised representative to submit requests on your behalf. Before accepting such a request, we require evidence of the representative's authority to act for you and may require you to verify your identity directly with us. We respond to requests in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us or to complain to your local data protection authority. For the EEA, a list of responsible data protection authorities is available here.

International transfers

We may transfer, store and process your personal information outside your country of residence.

If we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the competent UK authority where applicable, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised policy on this website, update the Last updated date and provide notices as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your available rights, email info@atelier-rlf.com. Our other contact details are in our contact information policy. For the purposes of applicable data protection law, we are the controller of your personal information.